Newburg Road Lumber was established in 1945 and unloaded by hand lumber, long before forklifts and today's technology. When Bertha obtained the business in 1973 it was $600,000.00 in the red, through hard work, determination and commitment the debt was paid of within three years. Stan Watson Sr., a teacher at the time was called upon to aid and assist in daily operations of learning the business. Working 12 hours a day for 90 days, he was promoted to yard foreman. Bertha managed the lumber business from 1973 until her death in March 2007, after which Stan Watson Sr. took on the responsibilities of running the business.

In October of 1975 at 4:30 AM the business had a major fire, Stan Watson, Sr. in leisure pants, a jacket and flip-flops was one of the first persons on the scene, followed by Leon Bridges a fireman with Haleyville Fire Department. Through changes in staffing, Stan took on the added title of Salesman. Today, Newburg Road Lumber currently employees an average of 25-30 people and is owned by Stan Watson Sr. his children, Stan Jr. and Geana Mitchell.

Newburg Road Lumber is located at 3401 Newburg Road in Haleyville, (205) 486-9298 and is open Monday through Friday 7 AM - 5 PM, Saturday 7 - 11 AM. Newburg Road Lumber sells wholesale lumber to the public as well as remanufactured lumber cut to size, plywood and pallets.

The Haleyville Area Chamber of Commerce recognizes NEWBURG ROAD LUMBER as not only one of the original charter members of the chamber, but a business of integrity, hard work and proof that throughout the many facets of change after 60 years their passion for the lumber business has made a made a valuable contribution to the quality of life to many in the Haleyville area.